Build a brand
your next market
will choose.

EDGE is Enterprise Singapore’s grant for companies upgrading capabilities, improving efficiency or expanding overseas. It replaced EDG, MRA and PSG for new applications from 30 September 2026. This page focuses on International Branding and Overseas Marketing & Public Relations.

Yes. The International Branding activity supports brand research and analysis, brand strategy, and development or refresh of brand identity for an overseas market. A project can cover one or more of these areas. Eligible professional service costs are subject to assessment and the approved Letter of Offer.

Yes. Overseas Marketing & Public Relations is a separate EDGE activity. It supports eligible professional services for outreach that builds visibility in an overseas market, including social media and online or offline media publicity. We develop a market-specific activation scope alongside the branding work; content production alone does not establish eligibility.

The two activities described here state support of up to 70% for SMEs and up to 50% for non-SMEs. EDGE has an overall annual grant support cap of S$100,000 shared across eligible activities, refreshed on 1 April. These are maximums, not an entitlement. Enterprise Singapore determines the approved amount and conditions.

The company must be registered and operating in Singapore, with at least 30% direct or indirect ownership by Singapore citizens or permanent residents, based on ultimate individual ownership. It must apply before starting work or paying a vendor. Further requirements and Enterprise Singapore’s assessment apply; use BizSG to check your company’s eligibility.

No. Research may show that your name and core identity should stay. The work can clarify your position, adapt your messaging, organise your brands or refine how the identity works in the target market. We recommend changes only when there is a business reason for them.

Brand architecture defines how your company, products, services and sub-brands relate to one another. When entering a new market, it helps you decide what to keep under the existing name, what needs a local expression and whether a separate brand would make the offer clearer.

Enterprise Singapore’s EDGE FAQs allow multiple applications for different activities at the same time, with one application for each activity. We can scope branding and activation together while identifying the costs and deliverables for each application. Both count towards the company’s overall annual grant cap, and the same cost must not be claimed twice.

Website development, social media management and campaign implementation are excluded from International Branding. Overseas Marketing & Public Relations is a separate route for eligible overseas outreach. Videos, thought leadership, LinkedIn activity and media work need a clear role in an approved, market-specific scope; they should not be assumed to qualify automatically. We identify the intended activity and separate any unsupported work in the proposal.

No. For both activities, work must not have started and no payment or deposit may have been made to a supplier, vendor or third party before application submission. Costs from the application date are supported only if approved. Starting before approval carries the risk that support may not be awarded.

No. Your company submits and manages its own application using Corppass and the Business Grants Portal. Identity Counsel provides its vendor proposal, quotation and relevant credentials. Enterprise Singapore does not permit third-party companies to apply for or manage the grant on an applicant’s behalf.

Yes. Co-founder and Brand Strategy Lead Mohit Gopaldas is a Singapore Certified Management Consultant (SCMC). The International Branding activity requests the vendor’s SS 680 certification with the proposal and quotation. We provide the relevant certification documentation for the application.

Tell us which overseas market you are considering, what your business offers, who you want to reach and what needs to change. You do not need a finished brief. For the application, the official activity pages specify the vendor documents and projected overseas sales and jobs. International Branding also requires an overseas market strategy and expansion plan.

The official pages indicate an application outcome in 10 weeks for International Branding and 6 weeks for Overseas Marketing & Public Relations. Both activities require completion within 12 months of approval. We agree the delivery schedule around the research, decisions and deliverables in your project.

No. EDGE support is reimbursed after the approved activity is completed, expenses are paid in full and the claim is assessed. Follow the Letter of Offer and the activity’s claim and audit requirements. Your company should plan for the full project cash outlay.

Applications and projects submitted under EDG, MRA or PSG before EDGE launched continue under their original schemes. New applications from 30 September 2026 use EDGE. Previous support does not automatically rule out a new EDGE project, but the same project or cost cannot be funded twice.

Yes. We start with the business problem and agree a useful scope. Grant support may help fund eligible work, but it does not determine whether a business needs a clearer brand, a better market proposition or a stronger way to reach customers.