V-Kool sought to present a core idea, identity and architecture to bring both its architectural and automotive segments together with a common core positioning true to V-Kool. It also saw a need to bring alive its new ideology to all its employees and partners world-over. The brand positioned itself based on its differentiated technological superiority and emphasised its core consumer benefit as a result of it. The promise of ‘Enjoy Intelligence’ was developed. The identity reflected this ideology and also transferred it to the rest of the brands in the portfolio maintaining consistency and relevance. The communication developed reflected the benefit of the enjoyment of the V-Kool intelligence. Identity Counsel was also involved in the global brand workshop that helped the internal workforce recognize and evaluate the new V-Kool brand Identity.
Refreshed the Brand Identity for V-Kool to advance its position as a leader in its category.