Brand positioning and identity for Singapore’s leading lifestyle IT event.

In 2004, Identity Counsel was tasked the creation for the brand position and identity for Sitex, the consumer lifestyle IT event in Singapore. Recognising the world of digital possibilities that consumers could experience, enjoy and buy in a single place, Identity Counsel crafted the term ‘Your Digital Playground’ where innovation met engagement. The logo in green and purple depicted a fresh expression of technology whilst the swirl represented a dynamic integration and interaction with technology.

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