Radar Tires

Partnered Radar Tires in its journey from inception to being a fast growing global tyre brand in the value segment.
Brand Identity

Radar Tires, a design driven yet affordable flagship brand from Omni United is today the worlds first tire brand to be certified carbon neutral. Radar Tires is also one of the few value segment brands that has made significant in-roads in motorsport. Identity Counsel was a part of this journey since its inception in 2006. From the brands positioning, identity, manuals, road mapping, ideation processes, films, website and digital programmes, Identity Counsel’s enduring relationship was witness to the rise of the brand to where it stands today.


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