Procter & Gamble

Launch of Safeguard’s new core protection soap with it’s upgraded formula in the Philippines.

Safeguard was launching it’s new core product which was a significantly superior product, being the only soap to provide protection against three types of germs.

The launch involved in-store, ambient , viral and digital ideas. The use of social media saw a significant rise in community and engagement. Several insights were drawn and strategically expressed in different buckets with key messages.

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