Led the process in engaging and inspiring the new ideology with a cascading programme to employees in Havas across the region.
Havas Media had developed an idea of ‘meaningfulness’ that challenged the status quo. It believed in the idea of ‘death to all things meaningless’.
Identity Counsel shaped a programme in focusing on the ‘territories of opportunities’ and powering them as key messages. The programme involved duration of 5 weeks that built on the idea of ‘Are you ready?’. The pre-event ideas included the setting up of proactive messages within the environment leading up with providing a unique ‘Are your ready?’ messages and premiums every week to it’s employees and finally culminating into an ‘I am Ready’ event with a video and activities in ‘living the idea’.