WTP Furniture

A decade-long relationship with a premium furniture company. A collaboration, which has included brand and sub-brand identities, advertisements, websites, strategy and catalogues.

Identity Counsel led the change with a complete and thorough market diagnostic in developing the way forward for WTP. The strategy was based on the insight that every home says a little bit about the person living in it with WTP having the range and quality to suit that personality. The concept of ‘Furniture with Personality’ was created where every piece reflected a perfect combination of style and substance. The communication that followed ensured that the promise was consistently and effectively delivered. With a focus on retail and corporate sales, WTP has since grown into a 3 storey lifestyle store.

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