Identity Counsel conducted a detailed visual audit and study of the category and the brand in determining the way forward. The team detailed various options towards the desired identity in planning the degree of change required, which was aligned to the brands position. Whilst it was agreed that the colors could remain the same, elements of the identity were modified to stretch and refresh the brands appeal towards a more contemporized image.
Nippon Paint had a highly recognizable brand identity but was leaning toward conservatism and older values. In keeping with needs of today’s consumers, Nippon Paint sought to modify its identity with an effort to refresh, contemporise and synergise the face of the brand across key markets in the APAC region.