Safeguard was launching its acne and skin protection brand DermaSense in the Philippines. Identity Counsel was tasked in developing high impact ideas in connecting with the consumer in its brand journey. This included ISA presentations, FMOT’s and in- store product displays, social media and demo videos.
The ideas aligned to Safeguards core proposition of protection and saw messages highlighting the ‘performance’ and ‘effectiveness’ of the brand in making it one of the leading players in acne care in the Philippines. Digital content involved consumer testimonials in endorsing the products effectiveness.