Identity and marketing materials for the condominium residences in Mumbai, developed by Tattva Mittal
Amaltas drew its name from the Amaltas gold shower tree, a native tree from Chembur where the development is being constructed. The idea of Amaltas trees is also slated to further integrate into the surrounds of the development where the Amaltas trees will be planted. The proposition of Amaltas ‘71 was further developed taking the location and its benefits of access with expressways and everyday conveniences at it’s doorstep into offering ‘the luxury of time’ – quality family time. Identity Counsel developed the brand identity, website, digital applications, advertising and communication.