Who are we? How are we unique? How did we get here and where do we go? What do our customers value? How are we perceived by our key audiences?
Based on the scan, we aim to arrive at the central organizing thought that the brand can grow into.
How do we look, sound, behave. This stage brings alive the identity of the brand.
How does one take the idea into action? Internal Workshop to align employees to the vision and identity. Develop communication briefs for external Communication.