Identity Counsel is a brand consultancy that provides a complete range of integrated brand strategy, design, communication, and digital services that merges insightful thinking with inspired creativity. Treating branding as an art, a science and a craft -a rich blend of magic, logic and common sense, Identity Counsel has, since 2002, explored global and SME brands from every meaningful perspective. At Identity Counsel, we believe for every complex brand challenge there is a compelling solution.